Effective Date: 29 July 2024
Last Updated: 30 Jun 2025
At Waytrace, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and disclose your data when you visit [www.waytrace.com] (the “Site”). By using the Site, you consent to the practices described below.
1. Information We Collect
a. Personal Data
We may collect personal details you voluntarily provide, such as your name, email, and messages submitted via contact forms or subscriptions.
b. Usage Data
Automatically collected information includes IP address, browser type, device data, referring pages, and activity on our Site, used to understand and improve user experience.
c. Cookies & Tracking
We use cookies and similar technologies to personalize content, remember preferences, and deliver relevant ads. You may disable cookies in your browser settings, but some features may not function correctly.
2. Use of Your Information
We use collected data to:
- Improve services and site functionality.
- Deliver content, promotions, and offers tailored to your interests.
- Communicate via newsletters or updates (you may unsubscribe anytime).
- Analyze traffic patterns and site usage.
3. Advertising & Third-Party Tracking
a. Google AdSense
We use Google AdSense to serve advertisements. Google, as a third-party vendor, uses the DoubleClick cookie to show ads based on your visits to this and other websites.
🔗 Ads Settings
🔗 YourAdChoices
🔗 Network Advertising Initiative
4. Information Sharing
We may share your information with trusted third-party services for:
- Email marketing and automation
- Web hosting and analytics
- Ad delivery and campaign tracking
All service providers are contractually bound to handle your data securely and responsibly.
We may also disclose data when required by law or in the event of a business transition such as a merger or acquisition.
5. Data Protection
We implement standard security measures to protect your personal information. However, no method is 100% secure, and we cannot guarantee absolute security.
6. Your Rights
You have the right to:
- Access or correct your personal data
- Opt out of marketing emails
- Control cookie settings in your browser
To make a request, contact us via the details below.
7. Children’s Privacy
We do not knowingly collect personal data from individuals under 13 years of age. If you believe a child has provided us data, contact us and we will delete it.
8. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted here with the updated effective date.
9. Contact Us
If you have any questions or requests regarding this Privacy Policy, please contact:
Waytrace
Email: support@waytrace.com